Explained: How ‘Welcome to Wrexham’ is rivaling ‘Keeping Up With The Kardashians’ as Ryan Reynolds & Rob McElhenney enjoy documentary boom

Ryan Reynolds and Rob McElhenney have seen ‘Welcome to Wrexham’ rival ‘Keeping Up With The Kardashians’ in one major market.

• Hollywood stars brought cameras to North Wales
• Awards have rained down on popular show
• Opportunity to expand into other parts of the world

• Table of Contents

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  WHAT HAPPENED?

  Hollywood co-owners in North Wales always intended to open up a window to the world when completing a stunning takeover of a then National League club in 2021. They brought documentary cameras with them to the Racecourse Ground.

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• Getty/FX
  

  DID YOU KNOW?

  ‘Welcome to Wrexham’ has been a global success, with awards raining down on the FX production. The Red Dragons’ fan base has grown as a result, while progress on the field has delivered a historic run of three successive promotions.

• THE GOSSIP

  Phil Parkinson’s squad have spent two summers in the United States – on the back of all-expenses-paid parties in Las Vegas – while Wrexham headed Down Under in 2025 for a tour of Australia and New Zealand.

• Getty/GOAL
  

  WHAT FAULKNER SAID

  It is in that corner of the planet that ‘Welcome to Wrexham’ is competing with Kim, Kendall and Kylie Kardashian, with the Red Dragons’ chief business and communications officer, Rob Faulkner, saying at : “It’s won eight Emmy awards, it’s the number one most watched docuseries in FX history and, anecdotally, because we’re going to Australia and New Zealand, in Australia it’s the second most-popular reality docuseries behind the Kardashians, so that’s the reach that the documentary has given the club.”

  There is the promise of even more growth to come, with Faulkner adding on a potentially lucrative market that Wrexham are yet to explore: “It’s not yet distributed yet in Asia, so that will be an interesting one. For those of you that are sports fans, football fans, big brand fans and talking of Asia as a market, we’ve not even looked at Asia yet, as a club.”